New Media in Art Ch 2

On page 82, Rush discusses the impact of television and how it inspired artists to create works "televisually" as he puts it. Early video artists sought out to use video technology as a form of art, which I though was interesting when Rush discusses video artists like Nam June Paik and Andy Warhol (85, 87). I wasn't aware that Warhol had done work with video art, since when I think of Andy Warhol, I think of his Pop art, but it's interesting to read that he has done work with other mediums. I have heard the concept that Rush discusses when he mentions Canadian author Marshall Mcluhan called "The Medium Is the Message (84)." Since this chapter is on video art, the medium that is the message is video art, which presents art differently compared to something like Marcel Duchamps's readymade pieces like Fountain (Rush 82). I do like video art and how it presents an artists idea's on a different plane, which is very ominous to me. When I see video art, I really admire the digital aspect of it, and I usually always say to myself, "how did they do that?" I thought it was rather interesting that Rush mentions on page 87, that Paik and Warhol's video recordings are considered art, because of their credentials as artist in other mediums, which I thought was a bit odd that he made such an assumption. Either way, they transitioned to a new way of expressing themselves, which I think is very commendable.