FA 332-Item

For FA 332, we had to create 3 images about something we carry with us everywhere we go. One image must be positive, negative, and metaphorical. I chose to use my mouse, since everyday I bring it to school with me. First, I started with the metaphorical since I had an idea of what I wanted to do. My plan was to make an image and pretend that a cat thinks that the mouse is a real one. I then got the picture online and put the picture of my mouse that I actually took with the DSLR camera. After that, I decided to do the positive image next, I basically emphasized the wireless capabilities of one mouse and that the wired mouse loses the race because of the wires. This implies that someone can get their work done a lot faster with the wireless mouse. Then to my final image, I decided to emphasize the drawbacks of having a wireless mouse. What happens when the battery runs out, you have to put new ones, which can be extremely inconvenient when someone is at work and there are no batteries in sight. Maybe it would then be time to take out the wired mouse.

FA 332-Magazine Design

For our magazine design we are supposed to utilize the color blue. So in the design I decide to use different shades of blue. I also wanted to make the magazine interesting, so I came up with the idea of using a language like Spanish, and how to learn it fast. Even though learning a new language can be tough, it's worth it. Also, I put the image of a guy who is confused because stress also can build up when the language doesn't come easy. The magazine is supposed to be very monochromatic, but excluding the black background, I would say it's good. In reality, Spanish made easy is an exaggeration, but I like the way it would draw someones attention in a store.

FA 333-Video Abstractions

For our final project for FA 333, we are required to pick 3 truth statements (which are extremely exaggerated) and abstract the statements by making a one minute video for each. The first "truth" statement that I chose was called "ketchup makes everything taste better, except ketchup." In my video I chose to do a little stop motion work also. My plan to abstract it was by creating on a white board the word ketchup in red ink, and then on the other side creating the word ketchup, but with real ketchup. I then decided to make them connect, but then are automatically repelling against each other. It basically means that the word ketchup and the real ketchup do not taste well together. It's kind of weird, but it's supposed to be abstract. For my second abstraction, the truth that I chose was called "nothing is so simple that it can't get screwed up." The approach that I took was about tying my shoes, because even something as simple as tying your shoes can get screwed up. In the video I basically tied my shoes together and made it seem as if I was struggling. I reversed the video, which really created the effect that I wanted about the truth, and showing that something simple can get screwed up. For my third abstraction I chose the truth "The truth always hurts you most when you're trying to protect a lie." My idea also involved a little bit of stop-motion photography. The major plan for my video was to purposefully write incorrect math problems, and then smashing it with a hammer. Because the math problem is wrong, it's a lie, so it hurts because the hammer destroys it because the math problem is trying to protect a lie. Again, abstract, but that is the goal, which is something that I struggled with in the beginning, but finally got the videos to what I wanted.

DTC 355-Dreamweaver Website

I haven't used Dreamweaver since I was back in High school, so I am definitely rusty. I am the kind of person that usually looks at a bunch of tutorials to familiarize myself with the programs because that is the quickest way for me to learn. The time to learn how to use the programs is something that I feel is necessary, because how else is someone going to know what to do unless they learn from someone else who may have a ton of experience. As for my website, I first used a template that I created in my FA 332 Print and Web class that also involved Dreamweaver. I used that as a jumping off point and tweaked the template a lot, and ultimately came up with this style of colors as the reoccurring theme of my website featuring my digital artwork as the highlight of my site. I had different colors originally, but I stuck with these colors, and the fact that they are complementary colors makes it stand out. I am very pleased with how my website turned out and its different from the traditional column links that are seen in many websites, so overall, I really like the look of my links as rows.

Art of the Digital Age, Ch 7-9

On page 164, Wands discusses game art, and one person in particular I remember is artist Cory Arcangel. I am a fan of the way graphics have improved over time, and that video games have become a pop culture phenomenon. From gamers to non-gamers, I am sure that they appreciate the hard work that goes behind many games since many titiles have an artistic element to them. I think video games can be a form of interactive art where the player interacts with what an entire team created. On page 180, there is a piece by Cory Arcangel called I Shot Andy Warhol, and this piece is a bit odd since it allows the user to shoot even the Pope, and I am not sure if Arcangel has any animosity towards religion (Wands). This doesn't offend me since I am not Catholic and I don't believe in the authority of any Pope, but it mind offend a Catholic. On page 184, Wands discusses that "one characteristic of net art is its availability to a global audience." This is a very good definition because sometime we throw terms around about different art movements without giving a adequate description of what it is. On page 190, Wands discusses Ken Goldberg and his piece Telegardeni, which I think is very interisting since it allows a user to participate with the piece. It reminds me of something I saw on the movie Jurassic Park, where the personnel use a machine to flip the eggs.

Project 4 FA 333:Documentary

For my FA 333 class we are working on a documentary, and since I have never done a documentary before it is going to be rather interesting. My partner and I are working on it together and I think the editing is going to be challenging since Doug wants it a specific way. Once my partner and I finished recording the footage that we wanted to use, we both began to edit it using Final Cut Pro. One thing to mention, Doug said that the more people that are in a group, they are required to have a more impressive documentaries and since I am just in a group of two, there really is no pressure. We recorded using two DSLR 5i cameras to get a couple of angles. As we soon approach the last couple of weeks, for all my classes we are working on many of our final projects, so I have been busing working on many of those and getting a early start doesn't hurt. I can't wait to see other peoples documentaries since I find documentaries rather interesting. Overall this has been a very pleasant semester and I have learned  so much about art.

DTC 355 Cinema Verite Project

For my DTC 355 class everyone completed their cinema verite videos. I felt that a lot of people had the same footage of cars passing other cars which is really an indicator that a lot of students commute to school from long or close distances. Other than that, there really were some diverse pieces that I really like. I think the highlight of my cinema verite is the soundtracks since I think that it kept the video interesting as the songs changed. I wanted the songs that I chose to match the video, but this didn't work out for all my footage. The problem that I struggled with was the transitions from song to song. I wanted each transition to the next song to be as smooth as possible. I learned that video editing is very different than editing video. I think that for next time I am going to be paying attention to the way shots are being taken, like for example, the rule of thirds and also complexity of shots. I also posted it on YouTube as well: https://www.youtube.com/watch?v=FOvhwhT8NgQ

Art of the Digital Age Ch 5-6

On page 122, Wands discusses many performance artist and one that I can never forget is sound artist John Cage with his piece called water walk. This piece is very interesting because it's really playful, and watching him on stage create various sounds make his actions unpredictable. On page 135, Wands mentions Rain Anne Ashford's work called Dustharps, which is not only a performance or sounds based work, it is also a participatory work that is manipulated via a mouse on computer screen. This piece is unique since instead of having professional sound and visual animators, this piece allows the user to control what sounds and visuals appear on screen. As I read on page 142, Wands discusses how long it takes to create animations and that there are very few artists who attempt a daunting task like this. My brother and I have had a small taste of how time consuming something like animation can be, as seen with our stop motion work. But even though the animation process takes a long time, it's well worth it once the piece is complete and it's exactly the way the artist envisioned it. Also, on page 147, Wands discusses artist Cory Arcangel, and I am impressed that he created his own works with software that he created! Now that is impressive, I don't think I have seen a lot of artists do something like that.

FA 333 Project 3: Music Video

For my FA 333 class I worked on a music video, and I decided to use a Christian rap song, since that is my favorite genre of music. I began to listen to every single song I had and I narrowed the song down to a song called Theology Q & A by artist Shai Linne. Once I had the song that I wanted, the next obstacle was to decided where I wanted to film and how I wanted it to be shot. I decided to shoot at out local church. I started to record with the DSLR camera really early, since I knew that other people were going to reserve them so I decided to get a head start on the project. I shot the video from many different angles and varied locations to make the video interesting. Once I had the shots that I wanted, I then began to edit it on Adobe After Effects. Once I had the video completed, I decided to add text for the whole song, which took a while. Once I had it completed, I watched it several times to make sure the Lip syncing was close. I also wanted the video to be convicting to its viewers, and a song that someone can learn something from, and not just a song that most people listen to entertain themselves. We finally presented them in front of class which was interesting to see everybody's video and what songs that they chose. If you want to see the video, here is the link https://www.youtube.com/watch?v=xwTjjqBkbTc

Art of the Digital Age Ch 3-4

On page 76, I like the quote  by Rob Fisher that says "One should use the computer when it is appropriate: to save time or to permit development of forms that would otherwise be difficult by virtue of their complexity, engineering or scale" (Wands). In special architectural projects, I can see where creating a 3D rendering of what it might look like would really be helpful. Creating a 3D rendering would be really helpful in not only architectural projects, but also artists who are working on a large scale project and they would like to see how it looks like in a simulated real world environment before they begin creating it. I would only say one drawback to a 3D rendering is that it can't take into consideration the effect of gravity because in a program, the object may have no problem standing, but in the real world, gravity can make things tip over. On page 80, I see works like Breakout, Outreach, and Insurgent all from artist Bruce Beasily, and the works were first modeled in a 3D software and finally realized in cast bronze. The pieces are very impressive, and to me, they seem to defy gravity, which I thought was interesting and I am not sure if he had to overcome some obstacles to make them stand correctly. On page 99, Wands describes the piece called Lorna, by Lynn Hershman Leeson, and this is a online piece that allows the participation of a user, which is a capability that digital art has over physical installation art.

FA 332 Project 3 redesign Change

For my project 3 redesign, I changed my idea from doing the Avengers cards, to the Butterfinger candy because I felt that the Avengers idea was way to challenging. So with my new idea, I decided to create a satire of the original Butterfinger candy. The first thing that I did was change the color of name "Butter" and make the color look like butter since the original has the name all blue. I then changed the color of the word "finger" and made it look like the color of skin, specifically more like a brown skin to resemble the chocolate. Next, I erased the chocolate pieces that were originally there, and put a scan of my own finger, because the assignment required us to either put a scan or photograph that we have taken and implement it into the piece. After that, I decided to change the original box color of Butterfinger, which is actually a yellow color to a red color because I wanted it to resemble blood because of how the fingers are of human and the color just creates this box of bloody "Butterfinger" candy. Next, I created the "New" text to also create a satire. I also did many other changes to it, but I still wanted the product to resemble Butterfinger, and not make an entirely new, unrecognizable product. Take a look to see more of the changes that I created.

Front

Back

Art of the Digital Age Ch 1-2

On page 8, Bruce Wands discusses the capabilities of digital art, like its versatility to be seen anywhere with an Internet connection,  which is why I am so drawn to it, and as technology improves, new ways of creating art also accompanies it. Wands also mentions that the beauty of digital art is that sometimes pieces need participation from the audience, which I think is awesome because whenever I go into a gallery, I am always tempted to touch the art pieces, but sometimes this is not allowed for obvious reasons like vandalism (10). I like how he breaks down digital art into four levels called "sensory, emotional, mental and spiritual," because to me, digital art is hard to define because of the wide range of art that falls under this kind of art, but Wands definition of four levels help to narrow it down (10). The piece called Condottiere by Sherban Epure, is a great example of art that I find very appealing because how Epure uses mathematical algorithms, and this is also a great form of digital art (Epure 10). On page 34, Bruce Wands discusses the commonly used things needed for digital art, and that is very important for people who want to create digital art. I am drawn to 3-d based programs like Maya and Blender because I am very fascinated by the creation and animation aspect that these programs allow.      

FA 333 Project 2: Sound

For my FA 333 class we had to find a non-copyrighted photograph on wiki commons. Once we found a photograph, we had to then create the sounds that the image would have using mostly sounds that we create ourselves. Also, the image that we found had to be of a place that we had no first hand experience to what that place sounds like. I looked through many photographs to locate an image that I wasn't familiar with, once I narrowed it down, I decided to go with an airport terminal image that I found since I have never been to one before. Once I had the image that I wanted to use, the tricky part was coming up with the audio that I wanted to record, I was thinking about either recording sounds or even a dialogue between two people, and this was the route that I decided to go. After several outtakes, and my brother and I being the voice actors, we eventually came up with some good stuff that matched the image of the airport terminal. I used the dialogue that my brother and I had worked on and also some of the preset sounds on Final Cut Pro to create a finish product that won the vote for having the best project, which was pretty awesome. Click here if you want to hear it http://youtu.be/KgbkFEychLM

New Media in Art Ch 4

The piece that really caught my attention was a piece called A Sudden Gust of Wind by Jeff Wall, and that is because this piece used digitally technology effectively, and is done very well (Rush 190). Book author Michael Rush, doesn't do a good job of describing how Wall used digital technology, so I did some research because to me it looks like just a single photograph that doesn't appear to be tampered with, but I then find out after some research, that Wall's A Sudden Gust of Wind took about a year to compile the 100 photographs needed for the montage, which is very astounding. I am really impressed with the capabilities of digital technology, and this is something that I would like to be involved with in my future career, particularly with video or even animation. Also on page 202 and 203, Rush discuses digital artist Paul Pfeiffer, and his works like JOHN 3:16 and Fragment Of A Crucifixion, and I was blown away by what he did on JOHN 3:16; Rush says that Pfeiffer worked on 5,000 individual frames to focus specifically on the ball, now that is a lot of work! (202-03). Also Pfeiffer's piece called Fragment Of A Crucifixion, and find it interesting how he edited everything out except for one player, I can't imagine how much time it must of took edit each individual frame, but to me, that looks like it would have been fun, since I do like to play around with video editing and photo editing (Rush 202-203).

FA 332 Project 3

For my FA 332 class, we are supposed to re purpose an item that is found in a box and alter it somehow. I really want to take a satirical approach to altering the piece this box. The box is for a deck of playing cards, like the ones used for poker, and I was thinking of maybe changing the color of each character, or even changing the Logo to "Avenger's Dissemble." I also was even thinking about just leaving the outline of each character so it looks like they have disappeared. This project allows for a lot of creativity on my part, and even for extra credit we can shop-drop our piece. In class we saw an artist shop-drop a picture frame with a picture of Mussolini, which I though was very funny. I will probably do some adjustment on Adobe Illustrator and do some experimenting if I really do decide I want to go this route. 

New Media in Art 3

On page 152, Rush discusses video artist Bill Viola and it's interesting to read that Viola "describes his videos as visual poems in which he grapples with issues of identity and spiritual significance in the modern world." Similarly to Viola's statement, this is how I feel about the art pieces that I create, and that it is a way of expression, as Viola describes as "visual poems," and I agree with him, but the visual poems can also pertain to any medium as well. I was really drawn to Viola's piece entitled The Crossing, which is seen on page 154, which is presented on a screen showing a man on fire, and the reason why I like the piece is because to me, flames show intensity, which Viola could have wanted to personify. I also like how on page 156, Rush also discusses another piece from Viola, which I thought was pretty interesting, is called Room for St John on the Cross, and I felt a connection to it because the piece has a man speaking in Spanish, and this very much pertains to my Spanish Heritage, and is something I would like to keep in mind as an artist. Whenever I have the opportunity to create an art piece that pertains to who I am, the piece to me allows for me to express myself in ways that would be difficult to do in words. 

FA 332- Secret Word

For my FA 332 class, we chose a randomly generated word to convey with images that we found on Google. We could use variations of the word, in my case my word was guard, and I looked up words similar to it like guardian, guard, guard dogs, guardian angels. I also chose to incorporate a castle in the back to convey that they are guarding something. We had the option of taking a literal or abstract approach, but I decided to choose a more literal approach to my piece. During our critique there were some secret words that were more obvious than others, but there were also those that chose an abstracted route for their design. When people tried to guess my word, they said knight, guardian, and many very close variations of my word, but finally they did get my word. Also, we were required to choose either a photograph or scan of our word that we must incorporate, and is seen on the insignia of the two warriors shields. I really enjoyed creating this piece, and art that allows me to be creative is something that I like doing.

New Media in Art Ch 2

On page 82, Rush discusses the impact of television and how it inspired artists to create works "televisually" as he puts it. Early video artists sought out to use video technology as a form of art, which I though was interesting when Rush discusses video artists like Nam June Paik and Andy Warhol (85, 87). I wasn't aware that Warhol had done work with video art, since when I think of Andy Warhol, I think of his Pop art, but it's interesting to read that he has done work with other mediums. I have heard the concept that Rush discusses when he mentions Canadian author Marshall Mcluhan called "The Medium Is the Message (84)." Since this chapter is on video art, the medium that is the message is video art, which presents art differently compared to something like Marcel Duchamps's readymade pieces like Fountain (Rush 82). I do like video art and how it presents an artists idea's on a different plane, which is very ominous to me. When I see video art, I really admire the digital aspect of it, and I usually always say to myself, "how did they do that?" I thought it was rather interesting that Rush mentions on page 87, that Paik and Warhol's video recordings are considered art, because of their credentials as artist in other mediums, which I thought was a bit odd that he made such an assumption. Either way, they transitioned to a new way of expressing themselves, which I think is very commendable.

FA 103: My Concept and Progress

For FA 103 project 2, I am really liking where the piece is going. I didn't expect the piece to connect so well will all the different parts like the bark, branches, and leaves, but so far its aesthetically pleasing to me. I really like to do designs that are outside the box, which is why I chose something like these organic materials. I like how the bark, branches, and leaves all have a texture that doesn't require any tampering with, which to me, makes for a more natural looking design. My concept is basically machine vs. nature and I would like to title my piece Nature's Revenge, which is basically what I was going for, and how machinery really dominates the world around us, especially when an area becomes more industrialized.

New Media in Art Introduction and Ch 1

In the introduction, author Michael Rush discusses painter Richard Prince in his piece called My Best, and Rush says that Prince's "abstractions take shape in a computer before they are painted onto the canvas (7)." I found this very interesting because I wouldn't think a painter would ever consider using something like a computer because its not really traditional, but I think its great to use different mediums. On page 8, Rush explains that with the help of technology of the modern day, the concept of time as seen in photographs, is now challenged because images can be altered some much with the use of computers. This reminds me of the concept known as the photographic truth myth, since how sure are we that the images we see everyday really depict the truth, and are not some edited images, which can tell a different story. In chapter 1, Rush discusses studio performances on page 47, and I find the use of technology with art very interesting. Rush discusses the work done by Bruce Nauman and his work, but the piece that the book presents is a piece called Anthro/Socio (49). It's interesting to see the comparison of live performance art vs. studio performance art, like Nauman's, which was pre-recorded. Also, it is a peek into his personal style compared to performance art that is done publicly. I also like the style that studio performance has, and that is the private aspect and also because someone is capable of recording multiple times, which allows errors to be corrected.

The Photograph as Contemporary Art Ch 6-8

I like how on page 167, the author mentions that modern day photographers have taken a different stance for their photographs. Photographers have altered their perspective when they photograph subject matter to accommodate how images have changed from the traditional way, specifically the subject matter (167 Cotton). The change in photographers subject matter refers to history, as seen on page 165, depicting Sophie Ristelhueber piece called "Iraq," which she describes as a "fossilized vision" (Cotton). I like how the photograph shows a glimpse of the past seen through the lens of the future, rather than looking at images taken from the past and seen today. This piece was interesting to me because my uncle was involved in the Gulf War and to me, this is something that I am familiar with because of his experience there. On page 192, the author mentions that different images trigger different reaction because of "our emotions and understanding of the world"(Cotton). This is something that I have realized is true because every image has a different meaning that varies from individual to individual. On pages 192-93 the author mentions photographer Cindy Sherman, and I thought that it was interesting that she uses herself as the subject matter for her in her work like in her pieces called untitled. Chapter 8 discusses digital photography, and one piece that caught my attention was a piece by Jessica Eaton taken from her series called "Cubes for Albers and Lewitt (Cotton 236)." This is very interesting photograph experimentation and is not something I would think would be a photograph. The photograph to me, doesn't look like a typical photograph that I would usually see, it looks almost like a painting to me, which I find unique.

My Choice of Scans and Photographs for FA 332

For my FA 332 class we took three of our own photographs that attract us and also three scans that repel us. Whenever I get a chance to show my interests, it usually makes the assignment more enjoyable. I'm starting to become fond of the elements of the photograph and also the flexibility of the camera, but also the use of the scanner. As for my three photographs, I wanted to make them a snap shot of who I am, and also how photographs are even expressive and powerful, as seen with Nick Ut's work called "The Terror of War." The photographs were about things that attract me which I portrayed with one of my favorite posters, my mom's favorite dog , and also of my cologne collection. As for the scanned item's that repelled me, the first scan was of an onion, a salamander, and also of a scorpion. This project was interesting, but as for the scans, I was only allowed to manipulate it using the scanners color properties and was not allowed to use programs like Photoshop.

Attract

Repel

The Photograph as Contemporary Art Ch 3-5

On page 89, it shows Lewis Baltz piece called "Power Supply" and mentions that there was a "necessary" to color, which I highly agree with. If the color was black and white, the photo would lose a lot of its value as a photograph because it's trying to represent this the machine industry as prosperous by incorporating color. On page 92 it talks about photographer Candida Hofer, of the library in Madrid. The author mentions that it resembles and amphitheater and I also think it look like a Coliseum. It's a good shot that reminds me of a shot called "Z-axis emphasis", which shows the depth of the architecture which is very impressive. In FA 333, we are learning about camera shots, and this reminds me of a lot of the photographs like the one seen on page 92. This shot reminds me of a shot called "a frame within a frame" the author says "All the photographs in this chapter, in subtle ways, attempt to shift our perception of our daily lives (Cotton 126)." This is a very interesting thought that I never really about, and how the simplicity of an image, can carry such a deep meaning to photographs. For example, on page 128, the author talks about a piece called "The Pink Bow" by Roe Ethridge, and how it has this deadpan aesthetic, but yet to me, the folds give it a vibrancy about it and being very wavy. In the book it talks about photographer Tina Barney in her piece "Philip & Philip" and how it is a snap shot of daily life in more of a private setting (Cotton 160). Even though the photograph is staged, it still has a value that makes it feel natural because these people, as the viewer, are strangers, compared to looking at a photographed celebrity, where it feels like they are seeking the limelight. These are things that will be taken into consideration as I take my photographs for project 2 about the rhetoric of the image, as well as many elements of photography studied in class.

Video artists

For my Fine Arts 333 class I just did a presentation that required me to look at many different artist, specifically video artist. The first artist that I examined was Ed Emshwiller, a trained painter from the US, experimented with video in his piece called "Sunstone." This piece was very creative and something that I was not expecting. I never real thought of video manipulation as art, but as I examine artists who create some really bizarre pieces, I am starting to appreciate the work that people do with video art. I also examined many video artist like Peter Callas, Steve Hawley. One group in particular that left a big mark on video experimentation was the Vasulka's, which created many different video production pieces as well as new technologies.

FA 103: Project One Progress

My work with the wire is slowly getting to where I want it. This piece is very fun and unique since I have never worked with wire before. Its a heart being stabbed by a blade, and I also want to included ventricles at the top to be more like a real heart. This piece is symbolic for me, since the heart is considered an organ for love and also for pain, which I wanted to portray with the blade. 

The Photograph as Contemporary Art, Introduction, Ch 1-2

In the introduction, the author Cotton mentions that a lot of photographers and their work was intended to be in books and in galleries, which reminds me of a lot of the work done at the gallery on campus(7-8). Usually whenever I leave campus, I always popped my head in the gallery a few times to see the very interesting pieces there, which in fact could be in books one day. On page 22, Cotton mentions a photograph taken by Alfred Stieglitz, which shows Marcel Duchamp's fountain. I have seemed to remember this piece, and in most classes that I have taken, mention this piece, which I can't seem to forget considering how subtle, yet unique it really is because it's just a urinal turned upside down. Reading about Ukrainian artist Oleg Kulik, on page 25 mentions that he does animalistic performance art, and I find that very unique and interesting. When I read that Kulik even acted like an animal and attacked the police, which to me, was something I have ever heard of. But nonetheless, Kulik sought out to do something that wasn't done before, and that's unique in itself. Cotton also mentions Jeff Wall's work "Insomnia" which has a man lying on his kitchen floor as if he is sleeping (50). This photograph is somehow a glimpse of what an insomniac might go through, but to me stands out as a unorthodox photograph that seems plain, bit also has a story behind it.

New Media Artist-Nam June Paik

Currently, for my Fine Arts 332 class, we were asked to choose a new media artist. As I skimmed through the book to find a piece that was interesting, I stumbled upon a piece called "Uncle" by new media artist Nam June Paik. When I saw the piece I was like "what is this?" It was odd but also somewhat cool to me. My first impression of the piece is this attempt of this robotic machine to resemble a human. I also got the impression that this is also a commentary on how much of an impact television has had on American culture as well as other cultural backgrounds. I also think it is also a commentary on how technology, is somehow embedded in each of our lives, that we are some sort of blend of human and cyborg when it comes to how much in contact we are with technology. When this piece was made during 1986, the primary technological devices at the time were probably television and radio, but from a modern point of view, it seems like that that could stand for many modern day electronic devices that we use.

Comments about Helvetica

I was not expecting the video to be all about typography, but overall was very interesting. Now I look at things, especially advertising, a lot differently now because of how the video gave much insight to something that most people don't pay attention to. Before watching the video, I just looked at what I thought were just words, as seen in adverting, but now I see things differently, now I am a little more conscious about the many different fonts used besides Helvetica, being one of the most common fonts. The video Helvetica made me think about what fonts to use for project one, since previously, I would have never thought much about fonts, other than the fact that they look different, but the video gave me an insight about how different font usage can really impact a company name or logo.